Following the success of the WFMD2014 the World Fish Migration Foundation and other parties decided to make WFMD2016 bigger and better. With this in mind a new means of communicating the current fish migration status and need for change to the public is needed. In order to meet this need the concept “Swimways” was envisioned.Vision The World Fish Migration Foundation wants to create awareness among the general public, policy makers, politicians, students and children for the importance of healthy rivers and free migration routes for fish. Doing so requires the right materials for the job. For this reason the concept of Swimways has been introduced. It is inspiring and easy to communicate.
Making this concept practical requires materials with which to communicate the Swimway message. A key piece of material would be the so-called Swimway poster. This poster in A1-size can be used for both educational as well as promotional means. It’s catching design and interesting facts will make it a desired item for a broad range of people, from politicians to children. A front image will show key migratory species and migration routes on a world map. The back will provide interesting facts, information and links. It is our aim to have the “Swimway-concept” become common knowledge and have the swimway poster become a widely used means for explaining current status of fish migration and raising attention to fish migration.